Asian candidates are a significant part of the UK working age population, but the picture differs considerably between places and communities.

GOV.UK data based on Census 2021 shows that Asian people represented 10.5% of the working age population in England and 3.4% in Wales. The published data also distinguishes between Indian, Pakistani, Bangladeshi, Chinese and other Asian groups.

For recruiters, that is an important distinction. Asian candidates should not be treated as one uniform audience, and the same attraction approach will not necessarily be relevant to every vacancy.

The practical issue is whether employers can identify when targeted Asian candidate outreach has actually formed part of a recruitment campaign.

AsianJobsite.co.uk can operate alongside an ATS, mainstream job boards, multiposters, agencies and other recruitment suppliers as a specialist attraction channel.

Recording that activity at vacancy level provides something more useful than a broad statement about diversity. It gives the recruitment team evidence of where targeted promotion took place and when it was used.

That information can then be considered alongside the rest of the campaign evidence, helping employers review their attraction choices and make better informed decisions about where specialist outreach is appropriate in future recruitment.