UK recruiters face growing pressure to evidence ethnic inclusion at the attraction stage. Boards and public bodies now expect measurable data, not policy statements.

The problem is that most campaigns rely on general advertising. When challenged, organisations cannot show who engaged with each role.

This fails because inclusion claims lack supporting, verified data on attraction. Workforce summaries do not prove fair access at the vacancy level.

Ethnic Jobsite addresses this gap by capturing engagement from an opt-in ethnic talent community at the vacancy level. Recruiters can evidence views, applications, and progression for each campaign.

What works better is combining mainstream advertising with targeted outreach through Ethnic Jobsite. This creates role specific insight and strengthens audit readiness.

Measure success through ethnic application rates, shortlist diversity and hire outcomes compared to previous campaigns.

Consider piloting Ethnic Jobsite in the priority hiring area this quarter and use the engagement data to inform your next board report.