An exciting opportunity for a Marketing Manager to join a growing consumer brand, taking ownership of strategic marketing plans, product innovation, and customer engagement initiatives. The role combines commercial responsibility with creative brand leadership in a collaborative hybrid working environment.

Client Details

Our client is a well-established FMCG business based in Berkshire.

Description

• Develop and execute brand plans to drive sustainable growth, market share, and profitability.
• Own the delivery of integrated marketing campaigns across digital, retail, and shopper channels.
• Analyse consumer, customer, and market insights to identify growth opportunities and inform strategic decisions.
• Manage new product development (NPD) and product launches from concept through to market execution.
• Collaborate closely with Sales, Category, Insights, and Supply Chain teams to deliver commercial objectives.
• Monitor brand performance, track key KPIs, and provide actionable recommendations to optimise results.
• Manage marketing budgets, ensuring effective allocation of resources and return on investment.
• Support customer presentations and work with retail partners to maximise brand visibility and performance.
• Lead agency relationships and external partners to ensure campaigns are delivered on time and to a high standard.
• Stay abreast of industry trends, competitor activity, and consumer behaviour to maintain a competitive advantage.
• Contribute to the wider business strategy through innovative thinking and cross-functional collaboration.
• Ensure all marketing activity aligns with brand guidelines and supports long-term business objectives.

Profile

A successful Marketing Manager should have:

• Proven experience in the FMCG industry, ideally within a regulated sector.
• Demonstrated success in developing and delivering brand strategies that drive growth, market share, and consumer engagement.
• Experience leading integrated marketing campaigns across multiple channels, including digital, shopper, and retail activation.
• Strong commercial acumen with the ability to analyse market trends, consumer insights, and campaign performance to inform decision-making.
• Experience managing innovation projects and product launches from concept through to market execution.
• Ability to build strong relationships and collaborate effectively with cross-functional teams including Sales, Category, Finance, and external agency partners.
• Excellent project management skills with the ability to manage multiple priorities in a fast-paced environment.
• A proactive, hands-on approach with strong communication and stakeholder management capabilities.
• Degree educated in Marketing, Business, or a related discipline is preferred.

Job Offer

• Competitive salary dependent on the level of experience.
• Hybrid working model
• Permanent position with opportunities for professional growth.

If you`re interested in this Marketing Manager role, apply now.

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