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Customer Insight Data Analyst

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Ordnance Survey

About the Role

As a Customer Insight Data Analyst, you will be responsible for supporting the delivery of the customer insight programme, to ensure business decisions are made based on sound customer data.


Develop a process to understand what customer insight activities are taking place across the business and the audience for the research.

Co-ordinate business-wide insight projects and the timing of research based on business need.

Support the Customer Insight Manager in conducting primary research, including analysing survey results and writing questionnaires, to increase the businesses understanding of customer needs.

Support the communication of insight across the business through a variety of sources including, reports, dashboards, posts on internal communication channels, news articles and presentations.

Monitor the customer insights mailbox and update customer preferences and opt-outs within Dynamics.

Be responsible for building, creating, and automating accurate contact lists using the Ordnance Survey CRM system (Dynamics). Dynamics training can be provided, if required.

Co-ordinate and lead a project to automate the delivery of customer contact lists from Dynamics to suppliers via a secure delivery platform.

Work with the Customer Insight Manager to build collaborative working relationships with internal stakeholders and other business areas capturing insights, to ensure projects are co-ordinated and have clear objectives, requirements, findings and recommendations that are understood by everyone involved.

Provide ad hoc data and insights to answer requests from senior management team, other colleagues and project teams.

Build and implement methods or rules for contacting customers, to ensure customers receive an appropriate amount of research requests from Ordnance Survey research.

Key Skills and Experience

Experience of creating contact lists from a customer database, preferably Dynamics.

Graduate or equivalent within business studies, statistics or other related marketing or market research field or relevant working experience.

Knowledge of primary research methods.

Resilient and able to manage multiple projects at any one time.

Ability to analyse data and customer insights to solve complex problems.

Proficiency in MS Office, with a special emphasis on Excel and PowerPoint is essential.

Good written and verbal communication skills.

Highly numerate and commercially aware.


Able to build solid working relationships with colleagues and stakeholders

Capable of working independently and as part of a team

Inquisitive mind, self-driven character with a passion for understanding customers

Can do attitude to all work, whether it is a small admin task to analysing complex data

The Rewards

We want you to love what you do. That’s why our benefits package rewards a job well done. We’ll give you:

Salary – £25,577 to £28,585

Performance related bonus

Competitive pension

At OS we embrace flexible working and can consider different working hours dependent on the role and your personal circumstances

25 days annual leave - (30 days after five years) bank holidays and an extra 3 over Christmas

Plus a suite of excellent additional benefits

Apply Now

Ordnance Survey is an equal opportunities employer and welcomes applications from all sections of the community.

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