Language

Often, recruiting departments focus on recruiting underrepresented racial/ethnic groups. Although this is certainly allowable, important and still requires a disciplined focus, it’s not holistic. It is only one of the many dimensions of diversity.

Diversity is about understanding and leveraging the diverse triggers that motivate different groups to create increased value for employees and their companies.

Like all business leaders who strive to explain important concepts clearly, those of us who manage diversity must communicate in precise language and educate others. Language can support or hinder a company’s diversity strategy and therefore, needs to evolve to remain relevant and gain organisational support.