Our Audience

Job Posting Rate | Our Audience | Annual Subscriptions | Diversity Campaign | SMS Campaign

The Ethnic Jobsite specialises exclusively in attracting the Ethnic jobseeker audience, supporting you in your diversity recruitment campaign to attract and retain the most talented members of Ethnic minority groups in the UK.

Ethnic Jobsite consistently delivers an exceptional audience of more than 2.7 million BME visitors across UK every year. Other activity statistics of interest include but are not limited to:

  • In January 2008 our average visitor's length is above 5 minutes and visits 10+ pages.
  • Our rate of growth is strong with over 48% of all visitors being from unique addresses.
  • 63% of our visitors are between the ages of 18 and 45

Our audience is about 57/43 male/female

  • 27% of our visitors describe themselves as students
  • 57% of our visitors describe themselves as professionals

In April 2008, we again delivered a record number of visitors, with more than 863,000 page impressions (863,572) from a record 178,000+ (178,105) unique visitors, once again showing the continuous growth and use of this site!

Ethnic Jobsite continues to see an increase in unique visitors and impressions.